Everywhere Anteris Pvt Ltd turn in the business world, the power of digital disruptions has been providing a transformative edge to those who understand it. One would hence assume that the web based service pioneers with a knack for digital know how should be the leading transformers of their own environments. But that’s not happening. Why? Because our enormously successful industry believes it has already perfected the ‘people & process’ models that are required for our business. Therefore, our winning formula stays unchanged: an outward focus on the evolving needs of our customer base. For instance, presently, we are busy capitalizing on the massive appetite for digital transformation technologies in the global markets. Unfortunately, our steadfast focus on ‘opportunities’ has blindfolded us to the ‘threats’ that this very digital transformation poses to our own relevance!

Software companies need to first transform themselves to be able to offer efficient transformation services. Technology companies, with their armies of knowledge professionals and customers, are sitting on an incredible potential to create integrated models that find patterns in their workforce and customer data―patterns that can be used as the basis for transformative software to run the companies’ operations. Hence to seize this opportunity, the software develoment leaders have to first reinvent their individual leadership styles regardless of the past accolades, and become practitioners of internal digital execution. However, the popular notion of a sound corporate strategy is extremely growth-focused, making it difficult for the executives to change their thought process with agility. In fact, there is an epidemic failure to wholeheartedly commit to the first step of digital transformation; namely, the formation of a Data Sciences team with a time investment compelling enough to catch the imagination of the organization’s overall strategy!

 

Shiv Kumar

Founder and CEO of Anteris Pvt Ltd